The last couple of months have been incredibly busy at Eudia. Here is an update on what is happening within the company and what is out there to see already.
Amsterdam Fashion Week, January 2012.
Evelien and I have been asked to join in the Business Programme of AFW half a year prior to this edition. During these months we, together with other labels, were given master classes / workshops on different topics a brand and/or designer has to deal with. Not only did we receive a lot of new information, also did we get the chance of gathering lots of nice and experienced people around us, all willing to share knowledge and help along the way.
During AFW a group of different organisations joined to organize the so called Pitch Meeting. Eudia was one of the brands being able to pitch for a group of people from within the fashion industry as for investors. We had been working on the pitch for quite some time, so when the time came that Evelien was to go on stage she was all energy and with a clear vision about what to tell about Eudia.
The results of the Pitch Meeting? We can’t really tell you just yet, but there’s a possible collaboration, Eudia got some nice coverage in the media and we hooked up with possible investors.
Besides joining in the Business Programme and Pitch Meeting of AFW, besides seeing a lot of beautiful collections on the catwalk, Eudia was at AFW to see the hat that was designed for STAT Divisions go down the runway during The Green Fashion Competition. A special moment.
Now some notes about what’s out there to see! For starters, Eudia has a new selling point in The Hague. Woudt’s Studio sells a combination of hats and fascinators, some more daring, some more easy to wear.
Last couple of weeks Evelien has had appointments with a selection of shops, to see whether they are a match with Eudia. We keep track of the selling points on the website ( http://www.eudia.nl/boutiques.php ), so you can see if there is one nearby you. In the meantime the webshop makes Eudia accessible for everyone.
A new joy that we discovered are the collaboration with other brands. Eudia and Kiboots produced a winter collection of hats and fascinators together. All handmade of course. This collection will have a follow up for this spring & summer - with different types of straw in combination with kilim. We can’t wait to have it in our stores and to show it online! Via Eudia on Facebook we will keep you posted.
The other collaboration is between Eudia and Simon & Me . Together we have created the coolest snapbacks, of soft felt and beautiful leather. Real streetwise but stylish! We'll launch the snapbacks with 2 different photoshoots. One in Simon & Me style, as you would expect of them. The other shoot will be in Eudia style with model Sara Longoria.
A lot of good and exciting things are happening. Eudia on Facebook will keep you most up to date!