Monday October 24, 2016
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Welcome to the Eudia blog!
Eudia knows your hats need to be fashionable! With dedication to craftsmanship and an eye for perfection we're making the finishing touch of your outfit.
Have a look at interesting posts about enlightening hat facts and dive into the immense world of Eudia. Learn about all kind of hats and fascinators and how to wear them.
And now enjoy reading our blog!
Love,
Eudia
Monday October 24, 2016
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It’s with much joy that we can now write that:
EUDIA IS EXPANDING TO LONDON!
As a world leading fashion capital and the capital of a country with a strong & lively tradition in millinery, London looks like a perfect match for Eudia! We love London and have hopes that the love will be mutual!
To be able to make this step as of January 2017, we’ve made some (sometimes tough) decisions:
1) The store in The Hague is closed as of today (this was the tough decision, believe me…) to make space for London
2) The store in Amsterdam will remain
3) The Eudia Online Shop is 24/7 at your service
4) Our stockists will be happy to update your fashion wardrobe. To see the list: http://www.eudia.nl/boutiques.php
We feel like celebrating and hope you celebrate with us! Oh and, if you like, please spread the word…!
Love,
Eudia
Wednesday June 29, 2016
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Are you a fashion insider? Then it’s not news for you that hats are THE must have accessory upcoming season – so be prepared for everyone’s style talk about hats. With our quick hat anatomy guide you can catch up on your fashion knowledge in seconds!
BRIM
Go dapper with a short and stiff brim or be playful with a wide floppy brim. For different face shapes there are types of brims that go especially well with it! If you have an oval face, visually reduce the length of it with a downwards curved brim. For a square face, an asymmetrical brim will be a great contrast.
RIBBON
Also often referred to as a hatband. Have fun choosing from various options: Which colour goes best with the hat and your hair? Do you want to be chic with a silk ribbon or stay classy with grosgrain? Do you fancy a trimming on your ribbon or rather keep it clean?
CROWN
The biggest part of your hat, which can vary considerably in height and shape. Choosing the right crown is also a great way to enhance your facial features! Simply wear a high crown to add length to a round face or a short circular crown if you have a long oval face.
TRIMMING
Feathers, flowers, handmade bows, our 3D printed Eudia scarab, … the trimming is the decoration on your hat that can easily give it the wow effect! However, you might as well keep it simple and go without any trimming.
CREASE
Yes, even for the dent in the top of your hat there’s a name! Do you prefer a round or teardrop crease; or no crease at all?
But enough hat vocabulary for now - It's time to apply your new knowledge by browsing the Eudia Online Shop! Follow the link and make sure your purchase will be at your door soon!
http://onlineshop.eudia.nl/
Want to know more about hats? Do you know the difference between a Homburg hat and a Fedora? Follow the link to read more about hat styles: http://blog.eudia.nl/index.php?p=25
Continue readingThursday April 21, 2016
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As hats are undeniably making their way back into every modern man’s wardrobe, it seems to be time for a short guide on men’s hat styles! Update your style knowledge with a quick read about the 3 most iconic hat styles.
THE FEDORA
The number one classic of all men’s hats! It is characterized by its pinched sides and its crease down the crown, which broadens towards the back. The brim of the fedora is flat - there is no constructed curl or edge - and above all it’s flexible! Enjoy the freedom to snap it up or down as you wish and as suits you best.
Having been popular for 70 years, starting with tough characters in Hollywood movies, today the Fedora is the favourite accessory of celebrities like Johnny Depp, Brad Pitt and blogger Mariano Di Vaio!
Combine with a casual jeans and a T-shirt for a relaxed and casual look or dare to dress up a bit! For a suit and tie occasion read on and have a look at the Homburg hat!
Read more about the handmade Eudia Fedora http://onlineshop.eudia.nl/for-men/don-vito-grey
THE HOMBURG
Need a companion for all your formal business looks? A Homburg hat should be your first choice. Seen on businessmen, politicians and diplomats it adds some sophistication to your style! On the other hand, Financieel Dagblad (the Dutch Financial Times) picked our Homburg the other day, to show you guys how you can style it with sneakers, a sporty watch, sunglasses etc. and be ready for a hip-and-happening city trip.
The Homburg has a long crease in the center of the crown and often comes without the pinches on the sides. It is stiffer than its more casual brother, the Fedora, resulting in a less flexible brim. The edge of the Homburg brims are slightly turned upwards all the way around.
Discover the Eudia Homburg online http://onlineshop.eudia.nl/for-men/homburg-blue
THE TRILBY
Having a same shaped crown, there is often confusion between the Fedora and Trilby. However, it’s simple to distinguish the two: The brim of a Trilby is much smaller than a Fedora brim! Also, the crown of the Trilby is shorter in the back than in the front. In order to add to the impression of a narrowing angle, wear it snapped downward in front and upward in back.
Browsing the internet, we can see good-looking guys like Jude Law, Hugh Jackman and Jason Statham all happy to wear their Trilby!
Order your handmade Eudia Trilby now http://onlineshop.eudia.nl/for-men/michael-green
THE CREATIVE ONE
With these three hat styles in your wardrobe, you are prepared for any occasion. Of course there are many more styles to think of. Okay, one last example: The Eudia design called Hackney for example combines a Fedora crown with a Homburg brim - for those who want a classic with a twist. In any case, for every head and every men’s fashion style there’s a hat!
For more pictures of design Hackney visit http://onlineshop.eudia.nl/for-men/hackney-camel
To browse for your own fedora, homburg, trilby or Hackney, check:
http://onlineshop.eudia.nl/for-men/
Continue readingTuesday March 15, 2016
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“There is not so variable a thing in nature as a lady’s head-dress” (Joseph Addison, 1710).
We agree - and isn't it the variety of hats that makes them such an exciting accessory?
However, in the jungle of hat styles it can be tricky to find the one that’s right for you;
that one hat that makes you look so good you don't ever want to take it off again!
We’re here to help you find the perfect match in 2 simple steps:
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.png "hat advice")
Click your way through the Eudia onlineshop to find more hat styles that match your face shape and style.
Would you like to receive more detailed, personal advice?
Come by the Eudia atelier in Den Haag or make an appointment in Amsterdam.
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Tuesday August 25, 2015
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With much enthusiasm we launch our new online shop!
We can’t stop browsing through it ourselves! :)
We believe this shop makes it really easy for you, to find yourself that handmade hat that'll complete your outfit throughout the seasons! All hats & fascinators are made from the finest materials we can get our hands on and all are made with much love, focus and special attention in our atelier in The Netherlands. Dutch design all the way!
Our online shop is upgraded regarding:
1) The look & feel (sooo much nicer)
2) It’s mobile responsi
Tuesday July 14, 2015
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We're really excited to show you the preview of our brand new autumn / winter Hat-à-Porter men's collection!
In June 2014 I bought the fabrics and had fabrics made, in November / December I started designing this years collection, in January I presented it in Florence, in Febuary we did the photoshoot and filming, last months stylists picked it up for the magazines we can read als from September and now I like to share a preview with you! Have a look at this short video* & enjoy the men's collection!
Love,
Eudia
* HD settings & music on
PS: Can't wait to w
Friday January 9, 2015
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We very proudly present our new logo! This is the Eudia Scarab! You'll see it accompanying our photos, inhabiting our website www.eudia.nl and finishing our designs. We hope you'll like it as much as we do!
What's the story behind the Eudia Scarab?
This has everything to do with our mission: Bring hats back to every day life! As you know, hats have vanished from daily wear for a while. We'd love to write down the story of why and when, but it's a long one (too long for this space). Nowadays, hats and head wear are back! We all realize how cool or elegant a hat can make us. It finishes our outfit, adds a great touch to our appearance. The Eudia Scarab supports our mission greatly. The Scarab (beetle) is a symbol for the heavenly cycle and the idea of rebirth or regeneration. Scarab amulets have been worn by the people in ancient Egypt. It was a powerful and popular symbol. The Egyptian god Khepri was often depicted as a scarab beetle. It was believed that Khepri renewed the sun every day, rolling it through the other world, only to renew it again the next day. Eudia likes to renew the fashion of (wearing) hats every day. Every day, we work in the atelier to realize this. Eudia and the Scarab are a logical match, we understand each other!
The Eudia Scarab will be the amulet on your hat, as a sign of Eudia, as a guardian of your beautiful day (beautiful day is the meaning of the name Eudia), and a reminder of the rebirth of the fashion of (wearing) hats!
Wednesday December 31, 2015
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So, the year comes to an end! While activities in the atelier are already all about designing the autumn/winter collection 2015/2016 to present in Italy in 2 weeks, we are also looking back at how the past year has been. And we have to say, it's been an amazing year!
We had quite some plans and wishes for 2014. One being to maintain a healthy company while being able to grow. Our growth has definitely been realized. A good example would be our new hat press machine, but also the bigger variety of products and designs we are able to offer you. The good thing is, that every design is still of the highest quality and that everything is still handmade (yes, also with the pressing machine, the hats are still handmade. Come and watch the process when you can).
Off course, earlier this year we’ve called upon your help for us to be able to reach certain goals. We had a whole ‘campaign’ planned around our ‘non-conventional crowd funding’. Approx. 1.5 week after we started the terrible disaster of MH17 happened. It didn’t feel right to continue spreading happy messages about our dreams and goals anymore, and thus, we stopped. Still, there have been quite some of you that have supported our non-conventional crowd funding and have purchased a design to enjoy! Sincere thanks to you!
So, with the non-conventional crowd funding combined with natural growth, we’ve made some extra’s with which we’ve:
1) Created a new logo. This (super cool!) logo will go on our designs, in a subtle way! We’ll reveal it in 2015.
2) Hired someone! Yes! She’ll support Evelien in her tasks, so more can be done, so Evelien can focus even more on designing and so Eudia can keep on growing.
Fabrics for the flat caps can and will be printed as well, so all who’ve ordered these can wear them!
Other successes we’ve celebrated are:
- Very nice new customers. People even driving up from Belgium and Luxembourg especially for Eudia. Wow!
- New retailers that offer Eudia to their customers. We value every one of them.
- The collaborations we’ve had to do fashion shows or organize events. We loved it!
- Lots of publications in magazines, interviews / items on the radio and even tv.
- Being asked to give lectures. Most special maybe was the 1.5 hour lecture I gave at my old university!
- All our photoshoots to show our new designs, resulting in 46 new photos selected by Philip. The locations literally vary from our house to the fashionable area of Ginza – Tokyo or Ipanema beach in Rio (we’ll show you this one soon…) !
- Our very own hat bags that have come in after a year of developing them! We haven’t shown them to you yet, but believe us when we say they look gooooood! They are even been purchased as regular bag for daily use. How about that!
What’s on the planning for 2015? A lot of course! We love to find more retail partners who are interested in offering Eudia to their customers. A first step to this is made in January when Eudia will present the new collection in Italy during Dutch Touch (organized by Dutch Fashion Foundation and the Dutch Embassy).
Furthermore, we’ve greatly expanded our product offering to better help you. So, keep us in mind for all that you wear fashionably on your head: (men’s) hats, fascinators, tiaras, veils, clips, combs, bonnets, beanies, etc. Handmade, top quality and with a luxurious feel: that's what we like to give to you!
We wish you a fashionable and thus happy year!
Now bring on the bubbly!
Love,
Eudia
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Wednesday December 3, 2014
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"Eudia from Paradise" is the name of this design!
Treasures come together with vintage feathers of a bird of paradise, veil from the 50's and a sinamay base from our time.
Truly a one of a kind design for our special collection!
Curious how this design will look at you? Come and try it in the shop at the Denneweg, The Hague!
Monday November 10, 2014
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We have a new design - a new product really – in our collection! For a while it’s been a wish to combine the softest wool with metal chains into a perfect and fashionable headband. Some research had to be done, before finding out what the perfect wool for our purpose was. The wool needed to be super soft and – after knitting – had to clearly show the patterns we’ve had in mind. And for the chains, we searched for the right colours and made sure the metal wasn’t too heavy.
The result: a perfect, soft fashionable accessory. A fitting headband with a little stretch. Warm for your head, stops your hair from frizzing and is ideal to shape your hair (look at it as if it were a big alice band). You can make yourself into a winter version of Brigitte Bardot.
On this photo you see the result! The headbands come in the colours off white, light grey, grey and antraciet. Like them? Let us know!
Love,
Eudia
PS: The headband Bardot is now available on the online shop as well!
Monday June 23, 2014
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EUDIA VAN START TOT NU EN HUP...,DE TOEKOMST IN!
Lieve vrienden van Eudia,
Na precies 4 jaar keihard werken zijn we met Eudia op het punt gekomen dat we een steuntje in de rug kunnen gebruiken om verder te kunnen groeien. Nagenoeg alles hebben we opgebouwd met eigen geld. Een startkapitaal(tje) van Eveliens grootmoeder (genaamd Eudia) en heel heel veel werkuren + bijzonder veel plezier van ons beide. Drie jaar lang hebben we salaris van Evelien in het bedrijf gelaten om dromen uit te kunnen laten komen. Eudia heeft een unieke structuur en plek in Nederland. Een oud ambacht is met nieuw gemaakte regels nieuw leven ingeblazen. Vanuit het buitenland is er groeiende interesse. We hebben mooie publicaties in bijna alle Nederlandse modetijdschriften, waren te zien op Amsterdam Fashion week, New York Fashion Week, op televisie en vooral op de hoofden van heel veel mensen! Als je verder leest merk je dat wij een steuntje in de rug vragen, niet in de vorm van 'traditionele' crowdfunding, want wij houden liever niet onze hand op.
WAT IS ONS DOEL?
Dromen reiken verder en professionalisering is nodig om onze wensen te realiseren. We willen met Eudia dé fashionable expert worden van alles wat je op je hoofd zet en draagt. Daarvoor hebben we uitbreiding van de collecties nodig. Om dat te financieren is er op voorhand iemand nodig die zorgt voor meer verkoop van de huidige collecties aan geselecteerde partners. Ruimte voor groei is er, zoals we de laatste 4 jaar bewezen hebben. Eudia blijft altijd gelimiteerd én luxe in materiaalgebruik én handgemaakt.
WAT IS ONZE WENS?
Onze wens is om 1) snel iemand aan te kunnen nemen voor de (inter-) nationale sales. We hebben zelfs al iemand op het oog. Hiermee kunnen we werkelijk 2) een internationale speler worden. Daarnaast hebben we copyright op twee ontzettend mooie handgeschilderde patronen die we 3) in productie willen brengen voor onze najaars/winter collectie. Hier zit een stuk productinnovatie bij. We maken met de patronen tenminste één model flatcap voor vrouwen en één voor mannen. We onthullen met deze collectie het nieuwste 4) Eudia logo, dat subtiel, maar herkenbaar op de Hat-a-Porter collectie wordt aangebracht.
WAT KUN JIJ DOEN?
Wij vragen niet om een donatie. Wij houden liever niet onze hand op, want werken is leuker. Het idee is dat we in korte tijd (lees 1,5 maand) 500 hoeden verkopen. Hiermee kunnen we alle dromen verwezelijken. Wat jij kunt doen is jezelf (of iemand anders) een hoed cadeau doen uit onze Hat-a-Porter herfst/wintercollectie. Je neemt deze nu vast af en wij sturen hem begin van dit najaar naar je op.
Je kunt kiezen uit de flatcap voor vrouwen, voor mannen of uit de huidige Hat-a-Porter collectie. Bestel nu via de webshop: http://onlineshop.eudia.nl en schrijf bij je bestelling: Eudia, maak die dromen waar! Heb je hulp nodig met je hoofdmaat? Op de webshop staat bij de hoeden beschreven hoe je deze opmeet. Kom je er niet uit? Laat het ons weten en wij helpen je!
We houden iedereen regelmatig op de hoogte van waar we staan en of we ons doel bereikt hebben! We hopen dit samen met jullie te kunnne realiseren.
Veel dankbaarheid,
Eudia
_(1024x384)_(1000x375).jpg "Eudia flatcap pre-order")
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Sunday February 9, 2014
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A real short note here! I was on national TV yesterday evening!
Talking about the oh-so-popular fascinator. The program asked me to explain a bit about fascinators and to review some fascinators worn by international royalty. If you've missed the broadcast, but like to see it, you can watch it here on my blog! Go to the end of the show, at 30:40 my item begins!
Love,
Evelien
Tuesday December 3, 2013
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Stage Marketing, PR & Online bij hoedenlabel Eudia
Eudia is een sterk groeiend hoedenlabel met winkels in Amsterdam, Den Haag en online. Eudia werkt o.a. in opdracht voor shows voor Amsterdam & New York Fashion Week. De hoeden worden gedragen tijdens Prinsjesdag. Ook zangeressen, actrices en modellen weten hun weg naar het label te vinden. In de nationale en internationale pers is Eudia opgevallen met (inter)nationale verkoop als gevolg. Eudia is onder andere gepubliceerd in de Nederlandse Vogue, Marie Claire en Glamour. MTV wijdde een hele aflevering aan het label.
Voor Eudia willen wij de vestiging in Amsterdam versterken met een enthousiaste stagiair. Je werkt nauw samen met de oprichtster van het label. Een stage bij Eudia is een unieke kans om jouw kennis uit te breiden. De taken zijn uiteenlopend, waardoor je de mogelijkheid krijgt om je op verschillende vlakken te ontwikkelen. Zie hieronder de precieze stage omschrijving.
Wat ga je doen:
Je taken zijn gevarieerd en zijn op te splitsen in 2 onderdelen;
Showroom: PR & Marketing
Aan jou de taak om mee te helpen bij het opzetten van de showroom van Eudia om deze vervolgens zelfstandig te runnen. Je ontvangt stylisten en zorgt voor een goed verloop van de uitleen en retournering. Hierbij is het van belang dat je goed contact onderhoud met stylisten.
Je zorgt ervoor dat Eudia op een goede manier in verschillende media komt. Dit door het opstellen en versturen van persberichten, de social media accounts actief te houden en contact te onderhouden met media. Publicaties houd je bij.
Sales online en fysiek:
De showroom is gevestigd in de winkel van Eudia in Amsterdam. Klanten komen spontaan en op afspraak in de winkel. Aan jou de taak ze te adviseren bij het uitzoeken van een hoed en voor maatwerk opdrachten een afspraak in te plannen met de ontwerpster, Evelien Gentis-Smit. De online webshop valt ook onder jouw verantwoordelijkheid. Het up-to-date houden ervan, nieuwe items plaatsen en de site onder de aandacht houden van het publiek behoren tot de uitdagingen.
Wat biedt Eudia?
Een stage voor een periode van 6 maanden, minimaal 3 aaneengesloten dagen per week. De startdatum is in overleg, wel z.s.m. We bieden je de ruimte voor jouw creativiteit en ideeën. In deze onderneming ben je nauw betrokken bij veel beslissingen en ontwikkelingen. Jouw input zal terug te zien zijn in de groei van het bedrijf.
Wie ben jij?
Pré is
Locatie: Amsterdam
Interesse?
Heb je zin om een onderdeel te zijn van een jong, snelgroeiend, energiek modelabel, waar jouw bijdrage directe invloed heeft op de groei van het bedrijf? Stuur dan je CV en korte motivatie naar Evelien Gentis-Smit info@eudia.nl
Bel (06-42812322) of mail gerust voor vragen!
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Tuesday December 3, 2013
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Stage assistent atelier hoedenlabel Eudia
Eudia is een sterk groeiend hoedenlabel met winkels in Amsterdam, Den Haag en online. Eudia werkt o.a. in opdracht voor shows voor Amsterdam & New York Fashion Week. De hoeden worden gedragen tijdens Prinsjesdag. Ook zangeressen, actrices en modellen weten hun weg naar het label te vinden. In de nationale en internationale pers is Eudia opgevallen met (inter)nationale verkoop als gevolg. Eudia is onder andere gepubliceerd in de Nederlandse Vogue, Marie Claire en Glamour. MTV wijdde een hele aflevering aan het label.
Voor Eudia willen wij de vestiging in Den Haag versterken met een enthousiaste stagiair. Je werkt nauw samen met de oprichtster van het label. Een stage bij Eudia is een unieke kans om jouw kennis uit te breiden op hoeden gebied. Zie hieronder de precieze stage omschrijving.
Wat ga je doen:
Je gaat de ontwerpster Evelien Gentis intensief ondersteunen in verschillende werkzaamheden in het atelier. Alle hoeden worden volledig met de hand gemaakt. Bij Eudia wordt veel in opdracht gewerkt voor particuliere klanten. Naast het maatwerk wordt in eigen atelier de ‘Eudia Special’ collectie vervaardigd bestemd voor de beide winkels.
De nadruk bij deze stage ligt op productie. Je gaat de ontwerpster ondersteunen bij het maken van de hoeden en fascinators.
Wat biedt Eudia?
Een stage voor een periode van minimaal 4 maanden. De startdatum is per januari of februari. Bij deze stage krijg je de kans om je te verdiepen in het hoeden vakgebied. Verschillende technieken zullen aanbod komen. Het atelier zit in de winkel, hierdoor is er veelvuldig contact met klanten. Je leert adviseren aan klanten voor de keuze van de juiste hoed of fascinator en krijgt een kijkje in de wereld van het maatwerk.
Wie ben jij?
Pré is
Interesse?
Heb je zin om een onderdeel te zijn van een jong, snelgroeiend, energiek modelabel, waar jouw bijdrage directe invloed heeft op de groei van het bedrijf? Stuur dan je CV en korte motivatie naar Evelien Gentis-Smit info@eudia.nl
Bel (06-42812322) of mail gerust voor vragen!
Continue readingTuesday September 24, 2013
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Yesterday, I had a day I'd been looking forward to for so long. I wasn't planning on blogging about it, but it turned out to be even better, nicer, more exciting than expected! Not only did I make a trip to the south of The Netherlands, also did I go back 100 years in time. Or so it seemed...
I went to the south of The Netherlands to search for new wooden blocks to work with. I wanted special ones and have some made. A block is a necessity in millinery, because a milliner molds the material over a block to give it shape (and size).
Being at the supplier who makes my hat blocks, I had a lot (!) of choice. I already new some shapes I'd like to purchase, but she had a new collection of blocks of which I couldn't resist to pick at least one. I don't do to well in decision making when searching for materials to work with. So after a couple of hours the owner made in even more difficult for me. She told me we could also go to a friend of hers who makes aluminum hat blocks. He would have more shapes and perhaps also the particular ones I was searching for.
I agreed to make the drive down there. And there it was, when I felt like stepping out of a time machine being back a 100 years in time! This man had the most amazing collection - more of a huge treasure - with shapes, blocks, antique millinery equipment and dozens of machines for unique techniques. I started treasure seeking in cabinets and the big piles of blocks and found some gems!
In a couple of weeks my order will be delivered to the Eudia atelier. I'm excited to start working with my new blocks, creating new shapes and designing new models! Can't wait to show everyone!
Website | Online Shop | E-mail
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Thursday August 15, 2013
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Here's another travel note! Great news! Coming real soon: Our NEW & IMPROVED Eudia webshop!
With style advices, hot new designs, etc. etc. You already discovered we ship our hats & fascinators worldwide and we'll keep on doing that!
Like to stay connected? Mail to info@eudia.nl to sign up to our newsletter. Just write in the subject "I'd like to sign up to your newsletter"
Thursday July 25, 2013
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Monday February 18, 2013
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Sunday April 29, 2012
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One episode of MTV Money Makers about Eudia and designer Evelien.
MTV presentrice Tess Milne followed Evelien for a day to see how Eudia runs and how Tess can help Evelien out. The day ended up with a challenge for Tess. See for yourself what a typical day for Evelien looks like and if Tess succeeds her challenge!
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Wednesday March 7, 2012
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Last Saturday in Amsterdam, Sara Longoria (you also know her from America's Next Top Model) was modelling for Eudia.
In a great morning we all worked together for fantastic end results. We won't put these photos online just yet, but we like to give you a little preview with this 'behind the scenes' photo of milliner Evelien with model Sara.
Photography - Philip Gentis( www.philipgentis.eu )
MUA - Louise Schlimmer
Styling - Fieke Nicolaï( fiekenicolai.blogspot.com )
Hat (of course) by Eudia
Clothing by Jutka & Riska (and stylist own)
A special thanks to Museum Van Loon for letting us have the photoshoot in their stunning canal house.
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Wednesday March 7, 2012
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The last couple of months have been incredibly busy at Eudia. Here is an update on what is happening within the company and what is out there to see already.
Amsterdam Fashion Week, January 2012.
Evelien and I have been asked to join in the Business Programme of AFW half a year prior to this edition. During these months we, together with other labels, were given master classes / workshops on different topics a brand and/or designer has to deal with. Not only did we receive a lot of new information, also did we get the chance of gathering lots of nice and experienced people around us, all willing to share knowledge and help along the way.
During AFW a group of different organisations joined to organize the so called Pitch Meeting. Eudia was one of the brands being able to pitch for a group of people from within the fashion industry as for investors. We had been working on the pitch for quite some time, so when the time came that Evelien was to go on stage she was all energy and with a clear vision about what to tell about Eudia.
The results of the Pitch Meeting? We can’t really tell you just yet, but there’s a possible collaboration, Eudia got some nice coverage in the media and we hooked up with possible investors.
Besides joining in the Business Programme and Pitch Meeting of AFW, besides seeing a lot of beautiful collections on the catwalk, Eudia was at AFW to see the hat that was designed for STAT Divisions go down the runway during The Green Fashion Competition. A special moment.
Collaborations!
Now some notes about what’s out there to see! For starters, Eudia has a new selling point in The Hague. Woudt’s Studio sells a combination of hats and fascinators, some more daring, some more easy to wear.
Last couple of weeks Evelien has had appointments with a selection of shops, to see whether they are a match with Eudia. We keep track of the selling points on the website ( http://www.eudia.nl/boutiques.php ), so you can see if there is one nearby you. In the meantime the webshop makes Eudia accessible for everyone.
A new joy that we discovered are the collaboration with other brands. Eudia and Kiboots produced a winter collection of hats and fascinators together. All handmade of course. This collection will have a follow up for this spring & summer - with different types of straw in combination with kilim. We can’t wait to have it in our stores and to show it online! Via Eudia on Facebook we will keep you posted.
The other collaboration is between Eudia and Simon & Me . Together we have created the coolest snapbacks, of soft felt and beautiful leather. Real streetwise but stylish! We'll launch the snapbacks with 2 different photoshoots. One in Simon & Me style, as you would expect of them. The other shoot will be in Eudia style with model Sara Longoria.
A lot of good and exciting things are happening. Eudia on Facebook will keep you most up to date!
Continue readingSaturday December 10, 2011
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BELEEF JE KERSTCADEAU
Schatkamers gevuld met schoonheid 17 en 18 december 2011.
In de Hartenstraat nr 16 staat een prachtig pand met een achterhuis, 12 kamers gaan er verscholen, 12 kunstenaars/ontwerpers, vullen deze ruimte met hun werk, allen zeer eigen en heel bevloge...n, met groot verlangen om te prikkelen...
Zij presenteren het onverwachte, vol verrassing en schoonheid, zij tonen graag hun vormen aan mensen die rond Kerstmis dolend door Amsterdam op zoek zijn naar een origineel cadeau.
Een beleving, want slechts één weekend: 17 en 18 december gaan de deuren open van 11:00 tot 18:00 uur.
Een pop-up store met meer dan moois
Tuesday November 15, 2011
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Last weeks have been incredibly busy and incredibly fun!
At the 4th of November it all started with the kick off of the Résidence de la Mode in their main centre in The Hague; the so called Le Magasin de la Mode. I've asked to exhibit and sell a selection of Eudia hats and fascinators. On the 4th I could see how the 'creative director' of Résidence de la Mode beautifully exhibited Eudia amongst other designers and brands like: Marcha Hüskes, Conny Groenewegen, Bas Kosters, Spijkers en Spijkers and Avelon.
After the kick off drinks Philip Gentis and I were invited to go to the Dutch Fashion Awards. The opening on the black shining catwalk with music of Hadewych Minis standing and singing like an angel gave goosbumps all over. Conny Groenewegen was the overall winner of the evening.
The next morning, on the 5th, I was back in The Hague again. I had a very nice chat with Manuela Ravasio from Marie Claire Italia. She published some of our conversation (with photo) on the website of Marie Claire. Check out: http://www.marieclaire.it/Moda/Ad-Amsterdam-la-quinta-edizione-dei-Dutch-Fashion-Awards/Eudia
These lovely photos of Philip & me + my portrait have been taken on the 4th at Résidence de la Mode and The Dutch Fashion Awards. With many thanks to Team Peter Stigter and RDVA for taking these.
Monday October 31, 2011
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Here are the results of the museumnight Delft. It was a wonderful event to participate in. Actually it was my first fashionshow were I could be backstage and dress my model! It was fantastic to experience, the hectic of getting the models out of their outfits and dressing them for the next round. The best part was of course to walk on the catwalk next my model wearing my hat and enjoying the applause of the audience.It sure was a different Friday night!
The hat will be exposed in the museum 'het Prinsenhof' in Delft for at least another 1,5 month.
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Sunday October 23, 2011
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I’ve been asked to design a hatpiece for the Museumnacht Delft, which takes place on the 28th of October. I’m honered.
The exhibition of several designs (e.g. made by Elsien Gringhuis, STAT and Bravoure) is inspired by Dutch painter and artist of the seventeeth century, Frans van Mierevelt. The museum ‘Het Prinsenhof’ will be the stage of designs inspired by Dutch identity, mixing the Golden Age and the twenty-first century.
I’m very much looking forward to showing my design. To give you a little hint: the key ingredient will be lace.
Tuesday October 18, 2011
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Little time ago we made the decision to divide Eudia in three. That means that Eudia has an evening collection, a city collection and a more luxurious daytime collection.
For “Eudia: it’s a beautiful evening” we went on shooting the newest collection of hats and fascinators in the overwhelmingly Grand Hotel Amrath Amsterdam ( http://www.amrathamsterdam.com/) . The whole place has this feels of luxury, but definitely breaths a story from the days past.
The shoot went on great. Eudia’s first pick hair and make-up artist Louise Schlimmer was brilliant with mixing and matching the right colors of lipstick and eye shadow. Stylist Fieke Nicolaï made sure that the outfits went perfect with the hats and fascinators. Not an easy job to dress this model, considering I’m quite small.
Philip Gentis, the photographer of all Eudia shoots, got the best out of me. Even when we all wanted to quit. But honestly, the last photo we made, when Philip really pushed everyone to stay focused (how annoying!) is one of my favorites. Big up for him!
Best of all: this shoot is published in FYI Magazine in November 2011 !
Tuesday October 18, 2011
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Artist / singer Caro Emerald has discovered the designs of Eudia a while ago. I’m always excited to see what Caro Emerald is going to wear next. She chooses Eudia’s most elegant fascinators, which are sometimes a bit daring as well. By wearing Eudia fascinators the artist shows she’s not afraid of wearing the unusual and shows herself – instead of what is often thought of due her brilliant jazzy repertoire - as a modern girl with a
love for design. I love it when she’s shining on stage or television wearing Eudia.
Eudia
Hand made hats | Ready-to-wear and custom made
AMSTERDAM | THE HAGUE
With lots of excitement I decided to start my own hat business in 2010. I design, make and sell handmade and custom made hats. I love to travel, see new places, meet new people, learn about their culture; which all give me inspiration for my hat designs.
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3. New logo - the Eudia scarab
